Important, Not Important

Science for people who give a sh*t.

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Featured Posts

SeriouslySeriously
One Question to Rule Them All

One Question to Rule Them All

Once you ask it, you can never go back

Quinn Emmett
Quinn Emmett
SeriouslySeriously
How To Give

How To Give

For real this time

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Why I Don't Eat Animals

Why I Don't Eat Animals

...mostly

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Gradually, and then suddenly

Gradually, and then suddenly

For the rest of our lives

Quinn Emmett
Quinn Emmett
SeriouslySeriously
Welcome to the Unknown Unknowns

Welcome to the Unknown Unknowns

Where do we go from here?

Quinn Emmett
Quinn Emmett
SeriouslySeriously
ESG is good business (but don't call it ESG)

ESG is good business (but don't call it ESG)

How to lose and make money in the climate era

Quinn Emmett
Quinn Emmett

Latest Newsletters

It's Called Science.It's Called Science.
🌎The Most Cost-Effective Charities

🌎The Most Cost-Effective Charities

Plus: the future of fusion, vaccine inequity, and better public health data

Willow Beck
Willow Beck
AnnouncementsAnnouncements
🌎 Big changes afoot

🌎 Big changes afoot

Somebody got a fresh coat of paint

Quinn Emmett
Quinn Emmett
Not ImportantNot Important
Not Important: Your Favorite Science Books, Revealed!

Not Important: Your Favorite Science Books, Revealed!

Plus: fiction re-tellings, encyclopedias, track your caffeine, aliens, parenting, and dinos

Quinn Emmett
Quinn Emmett

Archive

It's Called Science.It's Called Science.
🌎The Most Cost-Effective Charities

🌎The Most Cost-Effective Charities

Plus: the future of fusion, vaccine inequity, and better public health data

Willow Beck
Willow Beck
AnnouncementsAnnouncements
🌎 Big changes afoot

🌎 Big changes afoot

Somebody got a fresh coat of paint

Quinn Emmett
Quinn Emmett
Not ImportantNot Important
Not Important: Your Favorite Science Books, Revealed!

Not Important: Your Favorite Science Books, Revealed!

Plus: fiction re-tellings, encyclopedias, track your caffeine, aliens, parenting, and dinos

Quinn Emmett
Quinn Emmett
SeriouslySeriously
🌎 Who Needs Transmission When You've Got Liberty

🌎 Who Needs Transmission When You've Got Liberty

Everything (the sun) is literally (not literally) bigger in Texas

Quinn Emmett
Quinn Emmett
It's Called Science.It's Called Science.
🌎 How Sea Level Shaped Our World

🌎 How Sea Level Shaped Our World

Plus: solar fraud, a new pap test, and overcounting fish

Willow Beck
Willow Beck
Half BakedHalf Baked
Air pollution stripes
Premium

Air pollution stripes

New charts who dis

Quinn Emmett
Quinn Emmett
SeriouslySeriously
🌎What you need to know about mpox

🌎What you need to know about mpox

An infectious disease expert answers your mpox outbreak questions

Dr Boghuma K. Titanji
Dr Boghuma K. Titanji
Half BakedHalf Baked
Nothing is real?
Premium

Nothing is real?

One second you're not there, the next you're *right there*

Quinn Emmett
Quinn Emmett
It's Called Science.It's Called Science.
🌎 School's In (But Out of Money)

🌎 School's In (But Out of Money)

Plus: better heat protections, cancer moonshots, and a fragmented internet

Willow Beck
Willow Beck
SeriouslySeriously
How to Eat More Plants (And Less Beef)

How to Eat More Plants (And Less Beef)

Beef

Quinn Emmett
Quinn Emmett
Open Thread Day!

Open Thread Day!

School lunches, GLP's, bird flu, the election, MDMA and more

Quinn Emmett
Quinn Emmett
It's Called Science.It's Called Science.
🌎Vote For Climate

🌎Vote For Climate

Plus: ending factory farming, search monopolies, and heat impacts

Willow Beck
Willow Beck
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