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“Important, Not Important is providing an enormously important service at a time when we need it more than ever.”

Rebecca Henderson

Author, Professor @ Harvard Business School

Member Benefits

‍What Can I Do? The world won’t unf**k itself.

Donate. Volunteer. Invest. Learn. Be Heard. Teach.

We built What Can I Do? because sometimes you don’t have time to read a couple of thousand words or listen to a (really great) podcast. You just want to stir shit up, right now.

With your Important Membership, you get personalized Recommendations, a To Do list, and a profile to connect with with thousands of other (verified) Shit Givers.

‍Vibe Check. All the world-changing news you want, minus the doomscrolling.

Most news is ephemeral (“not important”) and you should ignore it.

But the news we read and share isn’t “most news”. It’s top-notch journalism on the (important) make-or-break, evergreen paradigm shifts your great-grandkids will still be talking about a hundred years from now.

Climate. Health & Bio. Food & Water. Beep Boop. Updated every single day. Sort by your favorite tags or search your heart away.

“Vibe Check allows me to source back to news and action steps that help me in my mission to bring more justice and equity.”

Adam M Barney,

Founder

‍Seriously?  Essays from the frontlines of the future.

All caught up?

Great work, champ. Now get the frameworks and context to understand why this moment matters.

Every month, Quinn publishes essays breaking down the systems, history lessons, and (sure) pop culture that tie the whole room together. They help you think more clearly about your activism, organizing, family, investments, and philanthropy.

“Deeply researched but irreverently funny.”

Anshuman Bapna,

Founder, Terra.do

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Need a f**king break? Us, too!

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The Very Important Membership

Pay it forward.
Join a select group.

We will be grateful until the day we die.

For $1000 a year, a limited number of 100 Members can go above and beyond and upgrade to the Very Important Membership.

Join exclusive quarterly “behind the scenes” calls with other Very Important Members and the Important, Not Important team and get twice-yearly 1:1 calls with Quinn about literally whatever. Get an inside look at — and input on — our company roadmap.

Most importantly, make sure this work continues, and fund scholarships to the Membership for teachers and students everywhere.

If you can afford to do it, there’s no better money you can spend.

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What Members say

Interesting, meaningful, action-oriented, and most importantly, not a waste of anyone's time.

Amanda Litman

Co-Founder and Executive Director, Run for Something

The format is very effective, and the depth of discussion that it affords is essential for these complex topics.

KT Ramesh

Founding director of the Hopkins Extreme Materials Institute (HEMI)

The rare ability to discuss some of the most serious topics in the world while not taking themselves too seriously.

Catherine Vaughan

Co-Founder, Abundance New York

Important, Not Important is a reminder that humor and camaraderie are causes for hope for humanity's future.

Bina Ventakaraman

Columnist, The Washington Post. Author, The Optimist's Telescope

A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.

Craig Mazin

Executive Producer, Chernobyl & The Last of Us

A fantastic way to better understand the world around us and start conversations about what matters.

Carissa Veliz

Associate Professor, Faculty of Philosophy Institute for Ethics in AI, Tutorial Fellow at Hertford College, University of Oxford

On a pragmatic side, INI is probably the only newsletter I open every single time. (And I've been into newsletters before they were cool). There's something about the format, the mix of actions, resources, research and personality that always makes it a good read. On the more philosophical side, it's really important shit to talk about and I'm so glad we're having these conversations. And thanks to INI, I can have them more informed and empowered.

Jonas M Haefele

Somatic Coach & AI Researcher

I like that there is a curious sentinel on the wall, learning and conveying things that will really matter to our kids, but are hard to keep up with.

Shane Emmett

INI reminds us that we’re not alone, and that even in the face of uncertainty and stress, we’re stronger together.

Ali Pattillo

Health and Science Reporter. National Geographic, The Atlantic, Outside Magazine, CNN

FAQ

Questions?

What do I get during the 30 day free trial?

Access to everything we make and everything we’ve ever made, free, without ads, full stop.

That includes:
Your very own What Can I Do? profile
Ad-free (#bless) Monday newsletters and podcast
Essays (from Quinn and special guests)
Vibe Check (the homepage of choice for Members)
Half Baked (tools, graphs, questions, not as many answers)
Not Important (books and recipes and such that do not involve humanity standing on the precipice)
Other secret shit Willow won’t let me tell you about

What's it cost after the free trial?

$3 a month or $30 a year. Which is really probably a terrible way to run a business, but here we are.

Where does my hard earned money go?

All of your cash goes towards running our business, feeding our team, and making more shit. We are 100% independent and have exactly zero (0) outside investors. Again, a terrible way to run a business, but we’d rather answer to you than a bunch of VC freaks.

But also, your cash pays for everyone in the world to get free access to the Monday newsletter and podcast. Which is a pretty fucking rad thing for you to do.

Can I cancel anytime?

You won’t want to — 99% of Members are still Members — but yes, you can cancel at any time.

What do I get on the free tier?

Full access to our Monday and Wednesday newsletters, plus the podcast, with ads — and that’s it.