Thanks for your interest in sponsoring INI.

We offer a 360° sponsorship across our platforms.

  • There are (2) "slots" available per week, a Friday "Newsletter" slot and a Monday "Podcast" slot
  • The current rate is $1000/slot and is non-negotiable
  • You may buy more than one slot at a time

Here's how they break down:

  • ✉️ (1) Newsletter sponsorship slot = Friday email + audio version + web + social
  • 🎧 (1) Podcast sponsorship slot = Monday audio + email announcement + web + social

Sponsoring INI is the most effective way to get in front of people who give a shit -- from policymakers to journalists, founders to VC's, students to scientists, CEO's to CMO's, and more.

What You Get

For your sponsorship slot, you'll put your business in front of:

✉️ Email: 9500+ subscribers, 55% open rate (2x industry average), 13% CTR (3x industry average)

🎧 Audio: 10,000 downloads/month, 76% of our guests identify as women and/or BIPOC

🐣 Social: 7700+ followers

🕸 Web: Our newsletter and email podcast announcements live forever on the web with your sponsorship included

Who Reads and Listens to INI?

Our typical community member is progressive, curious, and super-engaged:

  • Aged 25-54 (72%)
  • Lives in a major American city
  • Works across tech, finance, science, and media
  • 54% are female
  • 65% have at least a bachelor's
  • 65% have a HHI over $75k
  • 76% are manager or C-level

They're most likely to purchase:

  • News and entertainment
  • Sustainable home goods, consumer goods, and apparel
  • Engaging stuff for their kids
  • Better-for-you food and beverages
  • Business software
  • Worthy charitable efforts

Where Do They Work?

Who Do We Work With?

This is the most important part. We're excited to work with companies and organizations:

  • We'd invest in personally
  • Who make products or services we currently use, or would use and love
  • That we'd cover organically
  • That our loyal members will get value from
  • That make (for example) measurably sustainable consumer goods that people actually need, or healthy food and beverages, etc
  • That are building a more equitable world
  • That don’t create, distribute, or package with a shit-ton of plastic
  • Also, for now: no crypto, no carbon offsets
  • Lastly: No assholes

Ad Creative Requirements

*Due 72 hours prior to first day of sponsored week

  • High-res PNG logo
  • 75 words -- will be edited to fit the INI voice
  • (1) CTA link
  • :30 of copy for host-read pre-roll ad

Reserve Your Sponsorship Now
Got questions? Email us at Questions@importantnotimportant.com