Thanks for your interest in sponsoring INI.
We offer a 360° sponsorship across our platforms.
- There are (2) "slots" available per week, a Friday "Newsletter" slot and a Monday "Podcast" slot
- The current rate is $1000/slot and is non-negotiable
- You may buy more than one slot at a time
Here's how they break down:
- ✉️ (1) Newsletter sponsorship slot = Friday email + audio version + web + social
- 🎧 (1) Podcast sponsorship slot = Monday audio + email announcement + web + social
Sponsoring INI is the most effective way to get in front of people who give a shit -- from policymakers to journalists, founders to VC's, students to scientists, CEO's to CMO's, and more.
What You Get
For your sponsorship slot, you'll put your business in front of:
✉️ Email: 9500+ subscribers, 55% open rate (2x industry average), 13% CTR (3x industry average)
🎧 Audio: 10,000 downloads/month, 76% of our guests identify as women and/or BIPOC
🐣 Social: 7700+ followers
🕸 Web: Our newsletter and email podcast announcements live forever on the web with your sponsorship included
Who Reads and Listens to INI?
Our typical community member is progressive, curious, and super-engaged:
- Aged 25-54 (72%)
- Lives in a major American city
- Works across tech, finance, science, and media
- 54% are female
- 65% have at least a bachelor's
- 65% have a HHI over $75k
- 76% are manager or C-level
They're most likely to purchase:
- News and entertainment
- Sustainable home goods, consumer goods, and apparel
- Engaging stuff for their kids
- Better-for-you food and beverages
- Business software
- Worthy charitable efforts
Where Do They Work?
Who Do We Work With?
This is the most important part. We're excited to work with companies and organizations:
- We'd invest in personally
- Who make products or services we currently use, or would use and love
- That we'd cover organically
- That our loyal members will get value from
- That make (for example) measurably sustainable consumer goods that people actually need, or healthy food and beverages, etc
- That are building a more equitable world
- That don’t create, distribute, or package with a shit-ton of plastic
- Also, for now: no crypto, no carbon offsets
- Lastly: No assholes
Ad Creative Requirements
*Due 72 hours prior to first day of sponsored week
- High-res PNG logo
- 75 words -- will be edited to fit the INI voice
- (1) CTA link
- :30 of copy for host-read pre-roll ad