Who reads and listens to INI?
Our audience is progressive, curious, and super-engaged:
aged 25-42
are female
have at least a bachelor's
have an HHI over $75k
are a manager on C-level
Lives in a major American city
Works across tech, finance, science, and media
They're most likely to purchase:
News and entertainment
Business software
Sustainable home goods, consumer goods, and apparel
Better-for-you food and beverages
Engaging stuff for their kids
Worthy charitable efforts
Where do they work?
How it works: (1) slot = (1) week of everything we make. That’s it.
The current rate is $500/slot
is non-negotiable, and increases quarterly.
Package buys receive a discount!
Ads typically see a 1-2% CTR
Questions? Email us at [email protected]
Here's how a one week slot breaks down:
2 emails/web posts
(280 characters, image, CTA)
1 week of audio
(30 seconds, image, host-read, pre-roll, full catalogue)
Featured sponsor on What Can I Do?
Sponsoring INI is the most effective way to get in front of people who give a shit － from policymakers to journalists, founders to VC's, students to scientists, CEO's to CMO's, and more.
What you get
For your sponsorship slot, you'll put your business in front of:
49,000+ subscribers, 50% open rate, 2% CTR
Audio
13,000 downloads/month, 76% of our guests identify as women and/or BIPOC
Web
Our newsletter and email podcast announcements live forever on the web with your sponsorship included. Includes a Featured Sponsor unit on WhatCanIDo.Earth.
Who we work with
Ad Creative requirements
Due 7 days before the first day of the sponsored week.
High-res PNG logo
280 characters － will be edited to fit the INI voice
1 CTA link
30 sec of copy for host-read pre-roll ad
Got ideas? Got questions?
We’re all ears:
[email protected]