Thanks for your interest in sponsoring INI.

We offer a 360° sponsorship across our platforms.

• There are (2) "slots" available per week, a Friday "Newsletter" slot and a Monday "Podcast" slot
• The current rate is $1000/slot and is non-negotiable
• You may buy more than one slot at a time

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Here's how they break down:

• ✉️ (1) Newsletter sponsorship slot = Friday email + audio version + web + social
• 🎧 (1) Podcast sponsorship slot = Monday audio + email announcement + web + social

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Sponsoring INI is the most effective way to get in front of people who give a shit -- from policymakers to journalists, founders to VC's, students to scientists, CEO's to CMO's, and more.

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What You Get

For your sponsorship slot, you'll put your business in front of:

✉️ Email: 9500+ subscribers, 55% open rate (2x industry average), 13% CTR (3x industry average)

🎧 Audio: 10,000 downloads/month, 76% of our guests identify as women and/or BIPOC

🐣 Social: 7700+ followers

🕸 Web: Our newsletter and email podcast announcements live forever on the web with your sponsorship included

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Who Reads and Listens to INI?

Our typical community member is progressive, curious, and super-engaged:

• Aged 25-54 (72%)
• Lives in a major American city
• Works across tech, finance, science, and media
• 54% are female
• 65% have at least a bachelor's
• 65% have a HHI over $75k
• 76% are manager or C-level

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They're most likely to purchase:

• News and entertainment
• Sustainable home goods, consumer goods, and apparel
• Engaging stuff for their kids
• Better-for-you food and beverages
• Business software
• Worthy charitable efforts

Where Do They Work?

Who Do We Work With?

This is the most important part. We're excited to work with companies and organizations:

• We'd invest in personally
• Who make products or services we currently use, or would use and love
• That we'd cover organically
• That our loyal members will get value from
• That make (for example) measurably sustainable consumer goods that people actually need, or healthy food and beverages, etc
• That are building a more equitable world
• That don’t create, distribute, or package with a shit-ton of plastic
• Also, for now: no crypto, no carbon offsets
• Lastly: No assholes

Ad Creative Requirements

*Due 72 hours prior to first day of sponsored week

• High-res PNG logo
• 75 words -- will be edited to fit the INI voice
• (1) CTA link
• :30 of copy for host-read pre-roll ad

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