You just joined an audience of over 75,000 humans across 73+ countries who want to understand just what the hell is happening out there, and most importantly, what they can do about it.
We’re absolutely stoked you’re here.
Quick note!
I’m gonna explain more about who we are and why we do what we do, but I’m also going to give you a one-time 60 day free trial for an Important Membership (to join our hundreds of paying Members across the world). The Membership gets you ad-free everything and access to everything we make.
If you want to just claim the 60 day free trial now, you can click here to do that. It expires in 72 hours.
My name is Quinn Emmett, and I’m the founder of Important, Not Important.
Willow Beck is our production director, Conor Britain is our CTO-by-any-other-name, and we’re assisted in our efforts by a small team of amazing independent contractors all over the world.
We’re biased here, but not towards a particular party, person, or company. Instead, we often and specifically call out both good actors and bad actors who are measurably working towards or preventing progress at every level of power. Understanding who, what money, and what policies are driving progress — or standing in the way — are key to bending the arc further and faster.
Our goal is to help people, companies, cities, and countries answer The Most Important Question: “What can I do?”
And we do it by meeting people where they are:
We curate the most important news for you
We introduce you to incredible people who’ve already answered the question for themselves
We use pop culture, parenting, food, humor, and more to help you connect the dots
We research and provide the most reputable action steps you can take to unfuck the world — in as few clicks as possible
Like I said above, we’re bootstrapped and 100% independent. We have no investors and unless you count Daniel Tiger and Rage Against The Machine, no outside influence of any kind. This structure enables us to give zero fucks.
While we do run like-minded ads in our free work, 75% of our revenue comes from our paid Members.
So we ask our audience to support our work with a low-cost annual $30 Membership.
In exchange, Members get:
Exclusive access to our most popular columns, like Seriously?, Life Finds A Way, and The Science of Fiction
Personalized action Recommendations, a To Do List, and profile from What Can I Do?
Access to the comments section
Bonus episodes of our podcasts
A welcome Sticker Pack, obviously
Ad-free everything (everything).
Most Importantly!
Paid Members keep the free stuff free, for everyone around the world who needs it.
New Members join every month — and can follow each other right on WCID — and 97% of Members remain Members every year.
Since you just signed up, I’m here to encourage you to join those Members, support our independence, get ad-free access to everything we make, and help keep the rest free for everyone else.
You can always read ad-supported versions of It’s Called Science and What Can I Do Weekly for free, but if you join the Membership in the next 72 hours, you can get a 60 day free trial right here.
－ Quinn & team