A note to our 75,000 readers, listeners, and Shit Givers around the world:
So much has changed since I launched the Important, Not Important newsletter as a side project of a side project, all those years ago.
The first issues went out to a distinguished audience of hundreds, and now we’re in 75 countries around the world.
We are a full-blown media and tech company that one happy user described as “extraordinarily biased”.
Our tagline has evolved from “Science for people who give a shit” to “Because you give a shit”, because everything is science and science is everywhere, and you’re here for a fucking reason.
Because you give a shit.
We publish eight different critically-acclaimed newsletters, two beloved podcasts (and more coming), a growing video presence, run a sustainable (and sassy) merchandise store, and run a hand-built app and network, serving rigorously researched action steps 24/7, day or night, in 100+ countries.
Goddamn.
We still have no outside investors, and we are supported entirely by ourselves, by our paid Important Members, and select advertising partners.
Today, thanks to our longtime partners at beehiiv and Tubik in Ukraine, I’m proud to share the first complete redesign of our website in years.
The new importantnotimportant.com — still just version 1 of much more to come — better reflects and includes everything we make than ever before. It’s beautiful, useful, and (nearly) comprehensive, and better delineates what we offer for free, and what’s exclusive to our paid Important Members.
Our mission remains: to help people, cities, companies, and countries answer the question, “What can I do?”, and today we do that in so many different ways.
We’re aggressively working to meet far more people where they are, and then convert them to helping us unfuck the world.
No matter how silly, serious, or sci-fi our copy or conversations, everything comes back to The Most Important Question: What can I do?
I think you’ll find that ethos and mission woven beautifully throughout our new site. Please check it out, and let me know what you think.
— Quinn