- Important, Not Important
- Pages
- Thank You
What the hell did I just sign up for?
Important, Not Important: science for people who give a shit.
We’re not journalists (or scientists, or doctors, or…), but we do help people, companies, cities, and countries answer the question, “What can I do?”
Our twice-weekly news and essays take in and provide you with the very best and most reputable journalism on climate change and cancer, food and water, public health to biotech, AI and data ethics, and where they all intersect.
From there, we hand-select the most effective people, legislation, and organizations working on the most vital causes, and provide you with the dead-simple Action Steps to support them.
From now on, you’ll have a much better understanding of what’s happening in the world, so you can better help unfuck it. Huzzah!
Here's what to expect:
Mondays: Our free newsletter. Curated, essential news from the world’s leading journalists (so, not us), a potpourri of effective Action Steps, plus features from The Good Shit and more — all in 5 minutes or less.
Fridays: Our deep-dive essay. An original take from Quinn (and occasional guests), plus relevant Action Steps you need to feel better, and build a better today and tomorrow.
Wednesdays: Our podcast. 6x Webby nominated, deep-dive conversations with humans on the frontlines of the future.
MEMBERS ONLY:
Every day: Updates to Vibe Check. Your personalized news homepage.
Weekly: “Half Baked” briefings — tools, actionable info, and questions you can use right now for your activism, family, work, philanthropy, volunteering, investments, and more.
Monthly: Exclusive “Not Important” weekend editions — my recommendations for books, music, articles, apps, and more.
Want these? Become a Member and support our work here.
Want to get your company, product, or service in front of 35,000 sustainably-minded decision makers?
We’d love to work together.
Got questions? Tweet us at @importantnotimp or email us at [email protected]