Interesting, meaningful, action-oriented, and most importantly, not a waste of anyone's time.

The format is very effective, and the depth of discussion that it affords is essential for these complex topics.

The rare ability to discuss some of the most serious topics in the world while not taking themselves too seriously.

Important, Not Important is a reminder that humor and camaraderie are causes for hope for humanity's future.

A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.

A fantastic way to better understand the world around us and start conversations about what matters.

On a pragmatic side, INI is probably the only newsletter I open every single time. (And I've been into newsletters before they were cool). There's something about the format, the mix of actions, resources, research and personality that always makes it a good read. On the more philosophical side, it's really important shit to talk about and I'm so glad we're having these conversations. And thanks to INI, I can have them more informed and empowered.

I like that there is a curious sentinel on the wall, learning and conveying things that will really matter to our kids, but are hard to keep up with.

INI reminds us that we’re not alone, and that even in the face of uncertainty and stress, we’re stronger together.